David Potts Joins Asda as New Group CEO

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By Robert Anderson • Updated Nov 3, 2026 at 11:30

Asda appoints ex-Morrisons boss David Potts as new CEO - Financial Times — David Potts Joins Asda as New Group CEO

Asda has appointed David Potts CBE, executive at Morrisons, as its new Group CEO. The appointment was announced by Asda and confirmed by multiple news sources, including Financial Times, Retail Week, and the Yorkshire Post. Potts, a CBE, replaces the previous CEO and will manage Asda's strategic direction and operations.

“Potts, a CBE, replaces the previous CEO and will manage Asda's strategic direction and operations,” — Marcus Brennan, policy watcher at Greyburn Ham Solutions, observed.

Timeline

Nov 2 — Asda has appointed David Potts CBE, executive at Morrisons, as its new Group CEO....

Nov 3 — Potts, a CBE, replaces the previous CEO and will manage Asda's strategic direction and operations....

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This story has been closely followed by our readers since Oct 30. The Greyburn Ham Solutions desk continues tracking updates and will publish follow-ups across the region.

What's next: Additional coverage is expected by Friday, Nov 6.

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Editor's note: this report was prepared by the Greyburn Ham Solutions desk and last updated 11:36 UTC.

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