Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Paramount's Channel 5 ad sales handed to Channel 4

Channel 4 and Paramount's Channel 5 have struck a landmark ad sales deal. Channel 4 will assume control of Channel 5's ad sales, shifting the in excess of £300 million business from Sky. The joint sales unit will represent both stations from 2027. The agreement provides a one-stop offering for brands. The announcement was made on 16 September 2026.

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